We are so much more than a fishing brand, we are a lifestyle and a culture

About Us

Since its inception in the 1980s, Leeda has been servicing the tackle retail industry with products that not only offer great value for money, but deliver lasting performance to the end user. For 2016 we build on decades of experience to produce our finest range of tackle yet. Capitalising on investment in design, staffing, marketing and product focus, we are proud to offer a versatile and unique range of fishing tackle that covers all sectors of the angling market - Including Coarse, Sea, Game and Carp.

Leeda is the number one choice for millions of anglers starting out in fishing.



Rogue is primarily a Carp brand with key items of specialist tackle. Every product is designed with durability and versatility at its heart. Rogue tackle is uncompressing in its level of performance, offering anglers of all abilities equipment they can rely on.


Concept was conceived to cater for all angling capabilities from beginners to the more experienced. Providing a comprehensive range of coarse and match fishing products, including key items such as whips, rods, reels, nets, handles and luggage. Every product offers the very best quality at an exceptional price.


Icon is well established sea fishing brand that has a fine reputation across the salt water scene and is highly regarded as a ‘go to’ brand. Especially ICON rods they have built a cult following due to their strength, performance, durability and reliability. To complement the ICON rods we have used to same ethos with ICON reels featuring saltwater – resistant parts to ensure longevity.

Get in Touch